:yes, IKEA is white. .. & goes to theater

IKEA, which is known for its affordable and stylish offerings,
has contributed to the set design of two operas, ‘The Bell’
by Gaetono Donizzetti and ‘Gianni Schicchi’ by Giacomo Puccini

If we speak about today modern art, we need not to forgot to mention the new thing* that comes from IKEA. Hey I’ll not write on my blog about marketing stuff, I know is not blog about that, but u know IKEA is doin’ some “art stuff” too u know?!

Well, we’ll not speak about how arty their things are, but in d nowadays design their products pretty enough fit with d space of lots of homes, houses, apartments etc. The last thing that comes from their office is d thing* that I want to mention here on this blog. It’s about d last collaboration that IKEA made & is incredible to believe but yes, they were responsible for d stage design of two opera shows.

I found this information this mornin’ and I was pretty surprised too, but wait on: I think they’ve done pretty good job there. Besides that their furniture fits d stage, they also look fantastic there. Great one, kudos for d one who get d idea to buy d products that he need for d stage design from there, and asking them friendly if they want to collaborate.

Some of d elements are on d open list of products and available for everyone that will purchase. ..not sure if u want to transfer ur life in opera theater story, but my opinion is that IKEA are becoming better then ever. Cheap, simple, easy materials but still esthetically beautiful.

The furniture pieces from the Swedish retailer were used for stage design of two classic operas, which are not related to either to modern house design or the history of furniture in any way. The brand, which likes to experiment with colors and forms, now has entered a new universe, the opera one, by contributing to the settings of the operas at Teatro Carlo Felice, Genoa.

‘The Bell’ takes place inside of the house of a newly-wed couple. Along with the costumes and props, the chairs, tables and buffets communicate their location and social status. The flexible quality of the pieces allowed them to be moved and arranged by the actors, becoming a key component of the play,” says designboom.

:It was about a time when d furniture companies will start adapt to d need of all fields, theater stage is perfect place to explore and invent designs that will bring one story more visibly to d audience, and this stylish furniture used here just open d doors and present d proper way. 🙂


:what do u Think about IKEA, u like them? Do you have some of their furniture in ur house, are they enough artistic to work in d art spaces or just to much industrialist & good for regular environment?You can leave ur comments below or on :d white b[l]og facebook page

:slow car:::urban nomad.s




PROOFF stands for product development for the progressive office.
it is a platform for sharing knowledge and exchanging ideas.

.time to start d day:::urban nomads!

As I promise to myself few days ago on facebook this is d part of blog story in which I will say smt for this project u see in d pictures. Amazing one, even before I star thinking about it I have thought that this nowadays nomads went far away with d ideas. To mobilize ur full network in so artistic but still engaged space is great.

Since I saw it I was like, I want to have one, is this one of d future changes that we’ll see in real soon. Pretty comfortably position of the elements in this object, and d story connect with d urban, d connection with d architecture and environment, this can be one design that can be part of d contemporary era.


“Slow Car is an obvious update of the utopian interchangeability of structures by Constant’s New Babylon, not only privileging the car as a place of inhabitation as much as a vehicle, but also a nod in the direction of the much discussed urban nomad. It further evokes the Existenzminimum provoked by homelessness and moreover the cocooning refuge of Laugier’s hut. Encompassing easy, humorous reinventions of use as well as more challenging ones, Hyperlinks, one can nonetheless conclude, is about design reborn, framing a unity of biological metaphor and process with a friendly, existential, ‘coming home to ourselves’ agenda that continues to resonate throughout the emerging transdisciplinary design landscape.”

Lucy Bullivant

:the funny interesting part for this tiny Slow Car is that travels at a maximum of 25 miles per hour and u know maybe is not to fast but fair enough for checking mail in same time or updating ur blog

Studio Makkink & Jurgen Bey, for Prooff made this super project, symbiosis of urban design, architecture, landscape architecture and product design.

an office chair/vehicle/mobile office

..happen if you had a rampless city. You could develop new transportation, no pavements or kerbs. You could work with a new collective. In the campus there’s a new ruling: make just one level – a rampless city. And then it becomes easier for developing new transportation.

Instead of a car, you start with the office chair. Its already on wheels, but now, you can only move around table. If you give it fuel or charge it, it could move from one end of the building to another. With electricity and a battery, it can go from inside to outside. Transportation becomes your office that will move. In this way, you could also develop the outside space as part of the office.

So it’s a robotic office chair..

The Slow Car could be your private space that you travel in. The chair/car has a limited view so that it allows you to be able to concentrate. In this way, the city will also be viewed differently. You see details and not the overview. This kind of viewing is the same as in computer games where you have to pan to look left or right and it also works with a joystick. So there’s already a familiarity there.

It has all the qualities that we’re not competing with cars but more competing with office chairs. Then it’s the best office chair and not the slowest car, interesting idea for this time.